High-Converting Lead Capture Pages: CRO Tips

What Makes a Lead Capture Page Convert?

Research shows that high-converting lead capture pages share common elements: a clear value proposition, minimal friction, social proof, and a focused call-to-action. LaunchKit's lead capture system is built on these proven CRO (Conversion Rate Optimization) principles.

The Lead Capture Page Structure

LaunchKit includes a complete B2B lead capture funnel at /lead-capture with:

• Two-column layout — Value props on the left, form on the right
• Benefit-focused headline — Communicates the outcome, not features
• Bullet point highlights — Quick-scan value propositions
• Trust indicators — Response time promise
• Thank you page — Confirms submission with next steps

Form Field Best Practices

The included form captures the essential B2B qualification data:

• Work email (required) — The only mandatory field to reduce friction
• Company name — Helps qualify enterprise vs SMB
• Role — Identifies decision makers
• Team size — Dropdown for easy selection
• Phone — For high-touch follow-up
• Timeline — Urgency indicator
• Message — Open text for context

Studies show multi-step forms can increase conversions by 300%. The form layout groups related fields to feel manageable.

Source Tracking for Attribution

Every lead is tagged with its source automatically. This tells you which channels drive the most valuable leads:

• Page-based source (e.g., "b2b-lead-capture")
• UTM parameters from ad campaigns
• Custom tags based on form context

The source flows through to your CRM integrations, so HubSpot, Mailchimp, and other tools know exactly where each lead came from.

Thank You Page Optimization

The /thank-you page is designed to:

• Confirm the action — "Thanks for reaching out"
• Set expectations — When they'll hear back
• Offer next steps — Links to demo or pricing
• Prevent indexing — noindex/nofollow for accurate analytics

The noindex directive ensures search engines don't index the thank you page, which would skew your conversion tracking.

Instant CRM Sync

When a visitor submits the form:

• Lead is saved to Supabase immediately
• AI enrichment runs (if enabled)
• External integrations sync in parallel
• Slack/Discord notifications fire
• User sees success toast and redirects

The entire flow completes in under 2 seconds. No leads fall through the cracks.

Customizing for Your Use Case

The lead capture page is a starting point. Common customizations:

• Remove fields — Keep only email for maximum conversion
• Add fields — Industry, budget, specific requirements
• Change copy — Match your product's value proposition
• A/B test — Try different headlines and CTAs

The component is in app/lead-capture/sections/ClientLeadForm.tsx. Edit the form fields and update the API payload to match.

Measuring Conversion Rate

Track your lead capture performance with:

• Page views — How many visit the capture page
• Form submissions — How many complete the form
• Thank you page views — Confirms successful submission
• Source breakdown — Which channels convert best

LaunchKit supports Google Analytics 4, PostHog, and Microsoft Clarity for tracking. Set up goals/events for each step of the funnel.