Our Manifesto
Ship revenue, not just code.
We built LaunchKit because the "SaaS Starter" market is broken. It's full of toys designed to help you ship a demo in a weekend, but they crumble the moment you try to build a real business.
We celebrate "shipping fast" too much. Shipping code is easy. Building a revenue-generating asset is hard.
We believe the conversation needs to shift from velocity to viability. From "how fast can I deploy?" to "how fast can I sell?"
What We Believe
Code is a tool, not the product
Your customers don't care about your tech stack. They care about their problems. We believe code should be boring, reliable, and invisible so the value can shine.
Speed is cheap. Revenue is rare.
Shipping in a weekend is a vanity metric if you can't accept payments on Monday. We prioritize 'Time to Revenue' over 'Time to Hello World'.
Most SaaS projects don't fail. They restart until they die.
Founders burn out because they spend 80% of their energy rebuilding auth, payments, and admin panels. We believe in building that foundation once, forever.
You don't need more code. You need fewer missing systems.
A login page isn't a SaaS. A SaaS is a system: Lead Capture → CRM → Booking → Payments. If any link is missing, you don't have a business, you have a demo.
Infrastructure is a tax paid by the unprepared
Every hour you spend wiring up Stripe webhooks is an hour you aren't talking to customers. We pay that tax for you so you can focus on growth.
Simple is sustainable
Complex architectures create complex problems. We build for solo founders and small teams who need to move fast without a dedicated DevOps engineer.
One-time beats recurring
We charge once because we believe in the product. If LaunchKit doesn't deliver value, we don't deserve monthly fees. You own the code.
Money validates ideas
The only validation that matters is a credit card number. Everything else is just noise. We get you to that moment of truth faster than anything else.
The Goal Is Simple
We want you to go from idea to revenue as fast as humanly possible. Not idea to deployment. Not idea to beta. Idea to revenue.
Everything in LaunchKit exists to serve that goal.
What This Means for LaunchKit
We include features that help you make money — payments, CRM, booking, analytics.
We skip features that don't affect revenue — fancy animations, complex theming systems.
We use boring, reliable technology — nothing bleeding edge, nothing risky.
We charge once — because if the product doesn't work, we don't deserve recurring fees.
We're honest about what LaunchKit is and isn't — it's not for everyone, and that's okay.
If you believe in shipping revenue over shipping code, we'd love to have you.
If you think the goal of a SaaS is to build something people pay for — not just something that runs — then LaunchKit was built for you.
Ready to ship revenue?
Stop building infrastructure. Start building income.
